Photo courtesy of Amazon.co.uk

Strategy vs Tactics

Whilst I recognise that business is not war, it’s undeniable that throughout history, business has plagiarized military strategy to conquer and successfully claim wins within their markets. It is also recognised that successful businesses are those that have a defined…

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Photo courtesy of Matt Ridley

The Power of How!

In my previous post, I highlighted the importance of ‘Why’ as the 1st of the 3 key steps within our sales / consulting process. In my opinion, the 3 fundamental steps in our engagement with any person within recruitment or…

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