Formulating plans in 2021 is difficult, but we know it’s a necessity. Remember the 4 P’s. Not “Price, Product, Promotion, Placement” – but “Planning Prevents Poor Performance”.

Mention ‘SWOT Analysis’ and people remember lost days of discussion with limited success. This can be a simple, effective and ongoing part of growing your business.

Focus on maximising your ‘Strengths’ to reduce the impact of key weaknesses.

Certainly in the first analysis to see what is holding back these Strengths and implement plans to promote and develop them.

You can spend forever on your weaknesses and still not achieve your potential.

Involve your key team to re-confirm / identify these ‘Strengths’ within the framework of the ‘External‘ factors of ‘Opportunities’ and ‘Threats’ within one 45 minute meeting.

Then agree the structures and milestone objectives to be achieved and by when, to plan your journey for this quarter and the year end goals.

Your people are part of these strengths and the journey, so involve them and communicate regularly on your plans.

Can you list your ‘Strengths’ / competitive advantages in delivering to your market?

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